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Dunwoody's Membership Drive

In a recent visit to the Dunwoody Rotary Club to help forge a partnership between their club and the Atlanta Vietnam Veterans Business Association for a new memorial in Brook Run Park, I learned of Dunwoody's Membership drive. President Jack Sparks and his team decided there would be no better way to honor their club's 40th anniversary than to grow the club's impact in Dunwoody by being intentional about membership.

They started by having Mark Galvin, Public Image Chair, lead a branding exercise where the club came up with a concise elevator pitch, "At Dunwoody Rotary we connect, serve and grow." The club is using its 40 years of history to highlight the impact they have had both locally and globally to help build a sense of pride in the great work they have done. Between a concise message and being proud of the club, members are well equipped to talk up Rotary to people in their community who are Rotarians but aren't members yet. They even made up business cards to use to invite prospects to come to a meeting.

I look forward to seeing the great progress they will make in growing Rotary in Dunwoody this year and want to congratulate them for trying something new to move the needle!

Posted by Gordon Owens
September 27, 2023

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